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August 24, 2002

For the ultimate in weeniedom, check out the reaction to the McDonald's McAfrika burger. A hole bunch of holier than thou NGO have got a bug up their posterior because McDonald's patterned a burger after an African dish of some sort.(In reality, it is probably like all everything else from McD's a microscopic fraction of ethnicity added to the generic Big Mac). The EUroweenies are angry because they think it is "insensitive" for McDonald's to sell a McAfrica burger while Africans are starving.

There are two big problems with this. First of all, whether or not McDonald's calls it the McAfrica, the McWeenie burger, or just plain Bob won't make a difference to any starving Africans at all, and renaming it won't put any food in their mouths. Secondly, and this is the real issue, is that protesting the McAfrica burger is probably one of the best examples of the racist quality of these organizations. The implication is that because they are Africans, they can't take care of themselves, and are doomed to starvation.

That is simply a case of the white man's burden, and it is appallingly racist. Instead of targeting the thugocracies(Mugabe) and general lawlessness(Somalia) in Africa that creates starvation, they make the assumption that it is because, well, they're colored people Africans, and naturally, colored people Africans can't take care of themselves. Therefore McDonald's is being appallingly insensitive, because it is so patently obvious that colored people Africans are congenitally incompetent, that for McDonald's to use African culture to make a meal is a form of mockery, akin to asking the mentally retarded to recite Shakespeare.

These are the same people who defend Arab regimes, and don't demand of them the same respect for human rights that they ask of the rest of the world. They engage in the worst kind of racism, the racism of low expectations.

Posted by John Bono at August 24, 2002 11:49 AM | TrackBack
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McDonald's to Launch Restaurants for Protestors


If you can't beat 'em, sell stuff to 'em.

Scott Ott

ScrappleFace

News Fairly Unbalanced. We Report. You Decipher.

Posted by: Scott Ott on August 24, 2002 09:02 PM
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